As Avalon’s Agency of Record, we partnered to strengthen the brand, increase occupancy, and build trust with families navigating memory care decisions. We began by redesigning the website to prioritize ease of navigation and to support families with educational resources on cognitive decline. ExF launched targeted digital campaigns across Google, Facebook, and critical programmatic channels, all powered by a custom CRM integration that tracks bottom-of-funnel events to continually optimize campaign performance. At the same time, we enhanced SEO to attract qualified organic traffic and improve overall conversion rates, all tied into comprehensive reporting dashboards. Once the refreshed messaging was in the market, we implemented a lead-nurturing through automated email sequences. Avalon has seen a sustained increase in qualified inquiries, tours, and move-ins, reaching the highest occupancy levels in the company’s history.