A person wearing an orange sweater holds a white emergency alert button hanging from a cord around their neck.

We Built the Marketing Foundation for 400% Client Growth

Industry

Senior Living

What We Did

Brand Strategy | Go-to-Market Strategy | Messaging | Audience Personas | Sales Enablement | Webinar Campaigns | Email Marketing | Demand Generation | LinkedIn Advertising

Impact

160+
communities nationwide after EXF-supported expansion
600%
growth in beds over 12 months
400%
client growth period

Inspiren

Inspiren is redefining senior care through an integrated visibility and analytics ecosystem that gives operators real-time insights into resident care, staff activity, and community performance.

As Inspiren entered a period of rapid expansion, they needed a brand and marketing foundation capable of supporting ambitious growth. Experience Fresh partnered with their team to build that foundation from the ground up — delivering the strategic and marketing infrastructure that helped bring a fast-growing senior living technology company to market.

We developed the messaging platform, audience personas, sales narrative, and go-to-market strategy that transformed a complex technology offering into a clear, compelling story for operators, investors, and clinical leaders. Our team created foundational sales materials, webinar campaigns, lead nurture journeys, and integrated demand generation campaigns designed to establish credibility and accelerate market awareness. We also created Inspiren’s top-performing Assisted Living campaign on LinkedIn.

By translating a highly technical product into a story centered on visibility, confidence, and operational insight, we helped position Inspiren as a category-defining company in senior living technology.

A dark blue background features a stylized white logo above the word inspirenx in lowercase letters. The logo combines abstract shapes resembling the letters i and x..
A repeating pattern of medical-themed graphics displaying statistics like 34% longer length of stay and 4X care service revenue on a pink background, with healthcare workers and patients pictured in some squares.
A hand reaches to press a red HELP button mounted on a wall, with a lamp in the background.
An older woman with short gray hair sits on a neatly made bed in a bright, cozy bedroom with blue and white decor, a dresser, framed pictures, and a large plant in a woven basket.
Two cards: one reads People + Technology in white text on red and dark blue backgrounds; the other is a message from Inspiren, thanking recipients for their work and highlighting the combination of people and technology.
A printed case study document titled Solera Senior Living Increases Occupancy 17% by Closing the Visibility Gap in Memory Care is shown standing upright on a blue and white surface.
A woman in dark medical scrubs stands indoors, wearing a lanyard with an ID badge and a round white device. She has long dark hair pulled back and appears thoughtful, with art and decor visible in the blurred background.
A nurse helps an older man who has fallen on a bathroom floor. The man is sitting up with her support, and the nurse is kneeling beside him, offering assistance.