The Industry: Financial Services
Established in 1881, Midland States Bank is a well capitalized community bank taking pride in maintaining strong relationships with its customers and is committed to serving the financial needs of its communities.
For nearly a decade, we’ve partnered with Midland States Bancorp to create award-winning productions that showcase their mission. In their latest campaign, titled “Moments”, we highlighted the seamless experience of doing business with Midland, from starting a business to starting a life together. The campaign will be featured across multiple platforms, including broadcasts, digital displays, and social media, with the goal of driving meaningful engagement and growing their customer base.
“We were thoroughly impressed with Experience Fresh’s quality and timeliness on our project. We LOVE the videos! We were thrilled to find that they hit everything we wanted on the very first draft and we only had very minimal edits. We know these spots are going to help push our brand forward and we couldn’t have done it without Fathom and Experience Fresh!”
Capabilities Utilized: