An older man stands on a balance platform holding handles, while a woman stands behind him for support in a room equipped with exercise equipment.

We Built the Brand that Revolutionized Care for Seniors

Industry

Health + Wellness

What We Did

Web Design + Development | Post Production | Film + Photography | Advertising | SEO / SEM / GEO | Paid Digital Ads & PPC

EmpowerMe Wellness

EmpowerMe Wellness is driven by the relentless pursuit of opportunities to improve the lives of seniors. By bringing therapy, pharmacy, and primary care services together into one integrated model, they are transforming the healthcare experience in senior living communities nationwide.

EmpowerMe Wellness had a vision to expand the reach of their brand in alignment with their growth trajectory. Their model brings integration and cohesion into an otherwise fragmented healthcare system in senior care — encompassing therapy, pharmacy, and nurse practitioner services. Their vision was to create an overarching brand narrative that would showcase their company as the innovators that they are, and would support their ambitious expansion plan.

We took an immersive approach as their agency of record, embedding ourselves within their marketing team, delving into their day-to-day operations and building a brand from the inside out. Together, we drove this transformation forward by rebuilding their website, providing production support, curating engaging storytelling content, and devising paid digital campaigns. In the duration of our partnership, EmpowerMe Wellness grew to become a leading healthcare company dedicated to senior living with expansive services across 30 states and over 20,000 beds. As a result of our partnership, they were able to expand from 50 communities to over 1000 coast to coast.

A flyer for EmpowerMe Wellness showing a therapist helping an elderly woman with arm exercises. The flyer lists onsite therapy services, a three-step process, and contact information with a photo of a smiling woman.
Flyer for EmpowerMe Wellness showing their logo, a statement on legal compliance, three photos of elderly people with caregivers, and company contact information at the bottom. Blue and green color theme.
A smiling woman in a black polo shirt stands in a bright room, holding a large red exercise ball. Fitness equipment and motivational decor are visible in the background.
Four EmpowerMe Wellness flyers featuring therapists assisting seniors in various therapy sessions: cognitive care, physical therapy, occupational therapy, and speech therapy. Each flyer has photos and text descriptions of services offered.
Two informational flyers introducing physical therapists, each featuring a headshot, name, biography, and contact information. The flyers use blue, white, and green accents with the “EmpowerMe” logo at the bottom.
Two flyers for EmpowerMe Wellness feature text about dining for residents with dementia. The design includes a fork and spoon image, the company logo, and organized bullet points with blue and green accents.
A physical therapist smiles while helping a seated woman stretch her leg during a rehabilitation session in a bright clinic room.
A group of four people sit around a table playing cards and smiling. An older man with gray hair and glasses is in focus, happily engaged in the game. The scene appears bright and cheerful indoors.