We Built a Brand Strategy as Big as Arizona
The Industry: Financial Services
OneAZ Credit Union, based in Phoenix and founded in 1951, is Arizona’s largest state-chartered federally insured credit union. With 200,000+ members, 20+ branches, and over $3 billion in assets, it offers competitive rates, personalized service, robust digital banking, and strong community support through loans, education, and philanthropy.
We elevated OneAZ’s brand by aligning their mission with bold, community-driven storytelling. Through refreshed creative, member-centric campaigns, and localized content, we humanized OneAZ’s voice across digital and member channels. Our team activated omni-channel strategies boosted engagement with authentic visuals, and unified brand messaging across all brand touch points. From launch to conversion, we turned OneAZ into more than a financial institution—we transformed it into a trusted, vibrant symbol of Arizona pride and progress.
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