Two women in an office talk and smile; one sits at a desk with a computer, while the other stands holding a laptop. In the background, a man sits on a blue sofa working. The workspace is modern and well-lit.

DON'T GET LEFT BEHIND IN THE

Shift to Marketing Automation

A Purpose-Built Partnership for Further’s Customers

Further™ delivers the senior living industry’s leading marketing automation platform. EXF helps teams get value from it fast. Together, we remove the biggest risk of switching platforms: having powerful tools but no one to implement them. The Jumpstart is designed to get marketing automation deployed quickly, correctly, and working from day one.

Begin the Jumpstart

Jumpstart your Marketing Automation

Get campaigns up and running in weeks, not months

Why Marketing Automation Stalls

When teams move to a new marketing automation platform, email and SMS campaigns often do not get rebuilt, automation tools sit unused and confidence drops. The issue is not the platform. It is the gap between capability and activation.

Custom Built for Operators

This Jumpstart is for operators transitioning to Further or starting fresh who cannot pause lead follow-up during the change. If automation needs to be live and working quickly, not just technically set up, this program was built for you.

A Hands-On Solution

This is not an audit, a strategy deck, or a DIY setup. You get live automation campaigns, hands-on execution, and a clear starting point.

Fully Activate Your Automation

The Jumpstart ensures marketing automation is fully activated and used. It supports teams from platform purchase through launch, so results appear early and momentum builds quickly.

The Marketing Automation Jumpstart

A focused, hands-on engagement designed to help Further customers transition, launch, and gain momentum.

Transition & Setup

  • MAP foundation configuration
  • CRM, forms, and lead flow validation
  • Content hub and personalization setup

Campaign Activation

  • Build (or rebuild) automated workflows
  • Configure Email and SMS inside Workflows
  • Campaigns launched in weeks, not months

Clarity & Momentum

  • Strategy and messaging alignment
  • Clear documentation that aligns with your strategy
  • Clear next-step recommendations and execution

The Connected Funnel

A screenshot of a dashboard displays web analytics data with graphs and statistics. A highlighted widget shows 97 lead calls, with 82 answered (85%) and 15 missed (15%).

Further

The marketing automation platform built for senior living.

Purpose-built Marketing Automation Platform

Email, SMS, workflows, attribution

Community-aware personalization

EXF

The partner that implements and activates it.

Campaign rebuild and activation

Strategy and execution support

Transition enablement for Further customers

A dashboard displays a conversion funnel graph, campaign metrics, performance statistics, and the Further company logo on an orange gradient background. Data includes impressions, clicks, conversions, CTR, and cost per conversion.
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The Jumpstart Is Just the Beginning

Once automation is live, many teams choose to continue with ExF to

Support ongoing marketing execution

Expand to full SMS and email campaign management

Optimize strategy, creative, and digital performance across portfolios

200%
more qualified leads from personalized digital experiences
2×
more move-ins through automated sales workflows
100%
verified ROI with full-funnel attribution
50K+
move-ins supported across 6,000+ communities

We Help You Get Live – Faster.

No commitment – schedule your 15 minute fit-check.