A young child with curly hair and a navy blue shirt smiles while sitting at an outdoor table with clear cups, straws, and lemons. A parked car and trees are visible in the background.

We Revolutionized Relational Banking

Industry

Hospitality

What We Did

Brand, digital, and marketing strategy, Film + Photography, Post production, Advertising

Midland States Bank

Established in 1881, Midland States Bank is a well-capitalized community bank taking pride in maintaining strong relationships with its customers and is committed to serving the financial needs of its communities.

For nearly a decade, we’ve partnered with Midland States Bancorp to create award-winning productions that showcase their mission. In their latest campaign, titled “Moments,” we highlighted the seamless experience of doing business with Midland, from starting a business to starting a life together.  The campaign will be featured across multiple platforms, including broadcasts, digital displays, and social media, with the goal of driving meaningful engagement and growing their customer base.

A close-up of two hands exchanging an orange Midland debit card across a counter, with a blurred background suggesting an indoor setting.
A man wearing glasses and a light blue shirt smiles as he hangs an OPEN sign on the glass door of a storefront, signaling that the business is open.
A young child with curly hair and a navy shirt sits at an outdoor table with lemonade, cups, and a piggy bank, smiling in a sunny, tree-lined neighborhood.
Two people sit at a round table with a striped tablecloth, smiling and looking at a green laptop. There are mugs and a white vase with flowers on the table, with plants and red curtains in the background.
Two women, one with curly hair and the other with long wavy hair, stand indoors smiling and looking at a red folder together. One holds a portfolio bag. A large geometric design is visible on the wall behind them.
A person holds a smartphone to take a photo of a check for mobile deposit, with the check visible on both the phone screen and in their other hand.
A woman in a light blue shirt sits at a desk, smiling and pointing at a document while discussing it with a man seated across from her. They appear to be in an office setting.
Three people sit at a conference table with laptops, a potted plant, and coffee mugs, engaged in discussion. One person holds a red folder while the others listen and smile, suggesting a collaborative meeting.
A red and orange brick building with large windows displays the sign Midland States Bank and a square logo. A person with blonde hair is seen out of focus in the foreground.