MSC Cruises USA is a global cruise line known for delivering unforgettable vacation experiences through elegant ships, immersive itineraries, and a strong presence in the U.S. travel market.
MSC Cruises USA brings unforgettable journeys to life – elegant ships, immersive itineraries, and a growing footprint in the U.S. travel market. With momentum growing in the U.S. market, the brand needed a campaign that matched the sophistication of its onboard experience – delivered in the premium digital spaces where these travelers spend their time.
We partnered with MSC to bring that vision to life through a targeted OTT and digital display campaign built for conversion.The campaign had to capture the sophistication of the MSC experience and meet travelers in the premium digital spaces where inspiration strikes.
Experience Fresh partnered with MSC to make that vision real through a conversion-focused OTT and digital display campaign. From strategy and creative production to placement and optimization, our team led every stage – producing a suite of cinematic video edits, dynamic animated ads, and a streamlined landing page with a custom vanity URL. Delivered across curated streaming and digital platforms, the campaign achieved reach, relevance, and measurable results during a critical booking season, proving that when vision and strategy align, momentum follows.
