An older couple stands outdoors, smiling and embracing each other against a clear sky, enjoying a happy moment together. Trees and landscape are visible in the distant background.

Serving the Nation’s largest Senior Living Operator

Industry

Senior Living

What We Did

Brand + Marketing Strategy | Video + Post Production | Photography | Advertising | Paid digital ads & PPC | Social content & email marketing

National Church Residences is a mission-driven, nonprofit senior living provider founded in 1961. As the nation’s largest nonprofit in affordable senior housing, they own and operate over 250 communities across 25 states.  With a full continuum of care — from affordable independent living to assisted living, memory care, skilled nursing, and hospice services — National Church helps seniors live with dignity, health, and independence… whether in community or at home.

As the agency partner for National Church Residences, we collaborated to elevate the Brookwood Point community—strengthening the brand, boosting occupancy, and building trust with prospective residents. We redesigned the website to enhance usability and warmth, launched targeted digital campaigns on Google and Facebook, and optimized SEO to attract qualified traffic. With refined messaging in place, we built robust reporting dashboards and implemented a lead-nurturing strategy in close coordination with their internal team, ensuring seamless execution and alignment.

A grid of branding guideline documents for Brookwood Point displays color palettes, logo designs, typography samples, and application examples on white and green backgrounds.
Three teal and green Brookwood Point brochures are arranged on a gray surface with diagonal shadow lines cast across them. The brochures display text and tables, with the logo and name centered at the top of each.
A light green tote bag with the text Brookwood Point and National Church Residences in dark green, featuring a decorative B logo above the text, set against a dark green background.
A green, partially opened folder with “Brookwood Point” and a geometric logo printed on the front, photographed on a light green background. An interior document is slightly visible inside the folder.
A modern apartment building with three stories, featuring red brick and stone facades, white trim, multiple balconies, arched entryways, and a grassy lawn in front under a blue sky.
A modern dining area with wooden tables and chairs, a double-sided white stone fireplace, a framed botanical artwork above, and large windows reflecting decorative lights. Small vases with flowers are on the tables.
A dark green vertical banner on a black pole features yellow text reading BROOKWOOD POINT and a square logo with “B.” Below is a small section for Madison Capital and Madison Marquette logos.
A textured light green notebook with a beige elastic band, featuring the words Brookwood Point and a logo on the cover, lying closed on a dark green surface.