A city skyline with tall buildings is set against a backdrop of rugged mountains at sunset. In the foreground are residential areas with scattered trees and houses. The warm sunlight casts a golden hue over the scene.

Building a Brand 
Strategy that’s as Big as Arizona

Industry

Hospitality

What We Did

Brand Messaging, Digital Strategy, Marketing Strategy, Post production, Film+Photography, Advertising

One AZ

OneAZ Credit Union, based in Phoenix and founded in 1951, is Arizona’s largest state-chartered federally insured credit union. With 200,000+ members, 20+ branches, and over $3 billion in assets, it offers competitive rates, personalized service, robust digital banking, and strong community support through loans, education, and philanthropy.

We elevated OneAZ’s brand by aligning their mission with bold, community-driven storytelling. Through refreshed creative, member-centric campaigns, and localized content, we humanized OneAZ’s voice across digital and member channels. Our team activated omni-channel strategies, boosted engagement with authentic visuals, and unified brand messaging across all brand touch points. From launch to conversion, we turned OneAZ into more than a financial institution—we transformed it into a trusted symbol of Arizona pride and progress.

An outdoor advertisement for OneAZ Credit Union shows a man on a dock by a lake, smiling and holding an oar. The text encourages weekend adventures with flexible checking accounts. The sign is near a modern glass building and greenery.
A corkboard displays several branded design guideline sheets for OneAZ Credit Union, featuring color palettes, logo variations, icons, typography, photos, and examples of signage and marketing materials.
A brochure with a photo of a smiling person in sunglasses driving, featuring the text, “Just saved my first $1000 and not slowing down!” and the OneAZ Credit Union logo on a purple background.
A billboard for OneAZ Credit Union reads Live Bold. Bank Bold. with a photo of smiling people leaning out of a car window. The website OneAZcu.com is displayed on a purple background.
Two outdoor bank advertisements on a brick wall: one features a man working at a laptop, the other a woman and child at home. Both promote OneAZ Credit Union financial services with bold text and purple branding.
A flyer on a textured surface promotes OneAZ Credit Union’s seamless shopping with instructions on adding debit or credit cards to digital wallets. A smiling woman holding a phone and card is pictured at the top.
Promotional image for OneAZ Credit Union offering up to $250 for new customers. Text says “Make the Move. $250. Unlock up to $250—just for banking with us,” with cash and an “Earn $250” button.
A woman in a blue jacket sits on a rocky ledge, looking at a scenic view of red rock formations and mountains under a clear sky, with a water bottle beside her.