The Industry: Health and Wellness
The Client: Friendship Village
Friendship Village is a not-for-profit, faith-based luxury continuing care retirement community in St. Louis, Missouri, with over 40 years of experience providing excellence across the full continuum.
With over 40 years of senior living excellence, Friendship Village evolved from its roots in assisted living to a forward-thinking provider of lifestyle opportunities and a full continuum of care for its community. This vision was driven by a strategic shift in messaging, recognizing that attracting a younger demographic increased occupancy and revenue.
Our comprehensive approach involved transitioning to an agency of record, running targeted digital and print ads, crafting impactful email campaigns, producing engaging video content, implementing a robust SEO strategy, refreshing the website, and fine-tuning the messaging strategy across their continuum of care. We seamlessly integrated with Friendship Village’s in-house marketing team, ensuring a collaborative partnership while departing from traditional senior living language and introducing a fresh, dynamic, and conversational tone in all materials. This strategic positioning is extending the client lifecycle, securing their commitment before reaching the typical age for senior living residence.
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