The Los Angeles Clippers

We Crafted a Slam-Dunk Media Strategy for an NBA Team

The Industry: Hospitality and Leisure

The Client: The LA Clippers

As a NBA powerhouse, the Los Angeles Clippers have a rabid fanbase and a vision for the future of fan engagement.

When the LA Clippers launched ClipperVision in 2022 as an extension of the NBA League Pass, they needed support with direct-to-consumer marketing, attribution, and techniques to maximize their media dollars. Our team crafted a multi-platform media buying strategy designed to acquire subscriptions swiftly and cost-effectively, including the development of targeted content for Google Ads, Meta Ads, TikTok, and Reddit ads.

Our team crafted a multi-platform media buying strategy designed to acquire subscriptions swiftly and cost-effectively…

By establishing a dual funnel system across Search and Social, traffic is directed to a single landing page optimized for ClipperVision subscriptions. The campaign features game-specific content released in week-long cycles, ensuring consistent and repeatable engagement and subscription results.

Services:

Paid Media + Performance Marketing
Website Content Creation
Web Design + Build

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