The Industry: Hospitality and Leisure
The Client: The LA Clippers
As a NBA powerhouse, the Los Angeles Clippers have a rabid fanbase and a vision for the future of fan engagement.
When the LA Clippers launched ClipperVision in 2022 as an extension of the NBA League Pass, they needed support with direct-to-consumer marketing, attribution, and techniques to maximize their media dollars. Our team crafted a multi-platform media buying strategy designed to acquire subscriptions swiftly and cost-effectively, including the development of targeted content for Google Ads, Meta Ads, TikTok, and Reddit ads.
By establishing a dual funnel system across Search and Social, traffic is directed to a single landing page optimized for ClipperVision subscriptions. The campaign features game-specific content released in week-long cycles, ensuring consistent and repeatable engagement and subscription results.
Services: