A close-up of a plated steak topped with herbs and sauce, set on a white tablecloth with wine glasses, utensils, and other dishes blurred in the background.

Serving up Digital Strategy for a National Franchise of Steakhouses

Industry

Hospitality

What We Did

Brand strategy, KPI planning, Video production, Photography, Design Services, Social Media, Performance marketing

Ruth's Chris

Ruth’s Chris is a nationally recognized steakhouse brand with expansive franchise locations and growth opportunities.

A nationwide group of Ruth’s Chris franchise locations partnered with us to turn weekly specials and seasonal dinners into consistent, revenue-driving experiences. They already had amazing product and hospitality, and it was time to give their marketing the same polish and rhythm that defines their dining experience.

Experience Fresh came on board as their full-service creative and marketing team, leading strategy, design, content, and paid media. From Wine Wednesday to Burger Thursday and signature dinner events, we built campaigns that drew guests in, filled tables, and created excitement that carried through the week.

Our team dove in to create original content, coordinated campaigns across channels, and refined their digital experience with precision targeting and ongoing creative support. Every piece worked together to increase reservations, elevate engagement, and strengthen brand loyalty across multiple markets, creating a marketing rhythm that keeps the brand top of mind and the tables full.

Five people sit around a restaurant table, laughing and enjoying a meal together. There are plates of food, glasses of wine, and other drinks on the white tablecloth. The mood appears joyful and festive.
A collage of Instagram posts featuring elegant restaurant dishes, cocktails, chefs, and steakhouse interiors, with Ruth’s Chris Steak House signage and various gourmet meals and drinks displayed on white and wood tables.
Two people dining at a restaurant, each with a glass of wine. Plates of steak, lamb chops, and a dish of macaroni and cheese are on a white tablecloth with a candle and salt and pepper shakers.
A glass of espresso martini garnished with three coffee beans sits on a round, textured table, with a blurred dark background.
Two people clink a martini glass and a red wine glass over plates of steak and a dish of sauce, suggesting a celebratory dinner in a restaurant setting.
Two people dining at a table set with elegant plates of gourmet food, a glass of red wine, a martini with olives, and neatly arranged cutlery; one person gestures while conversing.
Elegant, modern restaurant interior with black leather chairs, round tables set with white tablecloths and napkins, and a stylish bar in the background featuring bottles displayed on glass shelves.
A thick, juicy filet mignon steak, cooked rare, sits on a white plate. The steak is seared on the outside, sliced to reveal a pink center, and rests in a pool of bubbling butter with herbs sprinkled on top.
A close-up of a restaurant table with a menu, a plate of crispy fried food with vegetables, a dish of sliced meat with garnish, and a pink cocktail on a marble surface.