STAY is a technology platform built for both senior living operators and the families they serve. By connecting communities, residents, and prospects beyond their walls through tools for daily communication, safety, and support, STAY enhances quality of life, builds trust, and creates a stronger, more connected path to future residency.
Experience Fresh partnered with STAY to introduce a technology platform designed to redefine how senior living communities engage with prospective residents. Instead of waiting for seniors to move in, STAY helps operators build relationships earlier in the journey—becoming a trusted presence in their everyday lives through safety tools, communication channels, and lifestyle features.
We positioned STAY as both an operational tool for communities and a lifestyle app for seniors and families. We developed a brand identity and messaging platform that communicates care, innovation, and trust, supported by a scalable digital ecosystem that integrates seamlessly into operators’ existing CRM and marketing stacks. The creative approach emphasized accessibility, warmth, and connection helping operators extend their reach and elevate their reputation as leaders in senior care innovation.
