Powered by AI and human touch, TCARE supports caregivers through the complexities of caregiving to help health plans, employers, and families get to a place of better care.
TCARE built an incredibly valuable network of resources designed to care for seniors by supporting those who care for them. Their unique position is a win for all involved: seniors receive the care they need while staying in their home, caregivers avoid burnout, and insurance companies minimize paying for expensive hospital stays and long term care solutions. TCARE’s growth trajectory was dependent on connecting with all three unique audiences, communicating value, and driving action. This required a measurable, omni-channel marketing strategy that communicates their brand as authoritative and growth-minded as well as a gentle, compassionate resource to seniors and caregivers.
TCARE’s vision was to position their agency strategically at each phase of business growth, aligning their marketing efforts with their startup status. They aimed to clarify their brand message to effectively communicate their value across audiences. Experience Fresh’s partnership with TCARE not only effectively addresses their unique startup challenges, but also empowers them to align marketing strategies with their ambitious growth trajectory. By providing comprehensive support, developing data-driven action plans and enhancing caregiver engagement, TCARE is positioned to fulfill their mission as a reliable resource for caregivers and valuable partner for insurance companies.
