Modern apartment buildings in an urban setting, with glass balconies and large windows. The foreground shows a close-up of a glass corner, while more buildings are visible in the background under an overcast sky.

Building a Brooklyn Brand for Those on the Move

Industry

Hospitality

What We Did

Brand development + identity, Web design + development, Film + Photography

The Livingston Hotel

The Livingston is a new boutique Hyatt Collection hotel 
developed by MBG Hospitality, created for travelers who 
move fast but stay grounded.

Hyatt and MBG set out to create a new kind of hotel in Brooklyn – one that captured the city’s rhythm while offering travelers a place to pause and recharge without missing a beat. The vision: a brand rooted in motion, comfort, and Brooklyn character.

We partnered to bring that vision to life through The Livingston, starting with the concept we developed: Keep Going, Stay Here. From there, we led naming, logo design, brand messaging, and creative direction – shaping every detail of the guest experience. We extended the brand into the hotel’s coffee shop and all-day eatery, creating distinct but connected identities and building custom websites for each. The result is a cohesive, energized brand that reflects the energy of Brooklyn and those who visit it.

A minimalist image showing five variations of The Livingston Hotel logo in different fonts and arrangements, with mentions of Brooklyn, NY. The background is light gray.
Two entrances to The Livingston Hotel are shown side by side. Both have illuminated yellow neon signs with the hotel’s name above glass doors, set against different dark walls.
A minimalist illustration of a hotel entrance with a black sign reading The Livingston Hotel in white script and block letters above glass doors. The number 291 appears on the left in gold. The building is light gray brick.
Logo for Goldfinch Café featuring an illustrated goldfinch bird perched on a branch above the stylized text goldfinch. in large font, with café written below in smaller script. The background is light beige.
Dark blue background with the words The PERCH in bold, black letters. The silhouette of a person holding a rifle is incorporated into the letter E in PERCH.
A low-angle view of three modern high-rise buildings with different facades: one red and glass, one gray with black stripes, and one white with vertical lines, set against a cloudy sky.
A FedEx delivery truck and a dark SUV drive through an urban street lined with tall modern buildings under daylight, with bare trees and a traffic light overhead.