The Industry: Aging Services
Chapters Living is dedicated to dynamically improving the lives of seniors through assisted living and memory care.
Chapters Living stands out in senior living and memory care, specializing in Alzheimer’s care and assisted living across eight dynamic communities in five states. Their team had a vision to utilize smart digital strategy and compelling organic content to attract residents to their communities.
We partnered to create a brand narrative that portrayed Chapters Living as more than just a residence—it’s a home. We wanted to embody the laughter of residents, the dedication of caregivers, and the home environment that would capture leads organically. We build the brand from the ground up, from name to brand identity. We serve as the company’s “marketing desk” and deliver strategic omni-channel strategies for communities in their individual markets – driving qualified organic leads and bypassing the need for lead aggregating platforms.
“Our work with Experience Fresh has led to higher intent leads, reduced reliance on costly lead aggregators, and improvement in our move-in rates. We couldn’t be more excited about our partnership and the future of Chapters Living.”
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