We partnered with The Aspenwood Company to strengthen their marketing infrastructure and support lead generation across a growing portfolio of senior living communities. Our engagement began with foundational improvements—designing and launching 14 modern, branded websites on an accelerated timeline. Each site was built for technical performance and SEO, and integrated with live chat and lead capture forms to ensure a seamless user experience and consistent flow of leads.To enable smarter decision-making, we implemented advanced integrations including call tracking and CRM connectivity, allowing offline events like tours to be tracked and click IDs to pass through from initial inquiry to conversion. This set the stage for real-time reporting dashboards that gave Aspenwood full visibility into campaign performance, cost per lead, and return on ad spend. Recognizing the unique needs of each community, we offered flexible, a la carte services—enabling Aspenwood to activate, pause, or scale support as needed, optimizing both outcomes and resources across the portfolio.