From Local Kitchen to National Destination

Industry

Hospitality

What We Did

Brand Strategy, Video Production, Photography, Performance Marketing, Content Marketing, Design Services,Website Design and Development

Impact

227,000 sq. ft.
of retail space leased up across top-performing properties.
#3
Food Hall in the U.S. — according to USA Today’s 10Best Readers’ Choice.
100%
occupancy across restaurant partners

City Foundry STL

City Foundry is a revitalized mixed-use space in St. Louis that integrates distinct facets of urban living – including dining, shopping, entertainment, and community. Originally a foundry and industrial space, it has undergone a transformation into a destination with national reach.

Our partnership with City Foundry began when it was in its early stages—a handful of local kitchens in a sprawling industrial space bursting with potential. City Foundry’s vision was grander than a traditional food hall – they aimed to build a nationally recognized destination where the best of the St. Louis food scene seamlessly fused with lifestyle offerings and entertainment. The next step was to demonstrate the viability of their plan to retailers and the public. We joined hands to illuminate this vision, draw in the right retailers, and prove that a national destination could rise from the remnants of urban history.

From web development to social media content, messaging to PR, and photography to signage, we joined hands in crafting a comprehensive marketing strategy that amplified City Foundry’s identity, solidifying it as a monumental entertainment destination in St. Louis.

A display of posters on a wall featuring the text City Foundry STL Public Market in black, white, and yellow colors, along with a simple building logo and square design elements. Sunlight casts shadows on the wall.
A collage of vintage photos, blueprints, documents, and newspaper clippings displayed in a grid frame on a wall, featuring industrial buildings and historic text elements.
A crowd of people gathers at an outdoor event beneath string lights in an industrial urban area with brick buildings and metal walkways.
An open magazine on a gray surface displays a spread with the left page titled Property Highlights and the right page featuring text and several photos of a food hall. The layout is modern with black backgrounds and yellow accents.
A yellow sign on a black wall reads, Welcome to City Foundry STL, A New + Found Property, with logos for The Foundry, Lawrence Group, New + Found, and Integrate Construction Partners.
A group of people sit and talk around a table outside a modern industrial-style building, enjoying a sunny day. Several potted plants and empty chairs are nearby along the wide sidewalk.
A man with a short beard and mustache wears a black City Foundry STL Public Market T-shirt with vertical blue text and a yellow square graphic on the chest, standing indoors near a glass door.
A folded welcome guide with yellow and black text lies open on a grid-like metal surface. The left page describes City Foundry STL, while the right page reads WELCOME GUIDE in bold yellow and black lettering.
People walk and gather near vendor tents under string lights in an outdoor urban area. A building in the background has a sign reading FOOD HALL in large white letters.
A hand holds a smartphone showing a food court app; food trays with fries and a pasta dish sit on a wooden table in the background.
A woman wearing a black shirt and a black apron with yellow straps that reads City Foundry STL Public Market stands in a kitchen with her hands behind her back.
An open magazine on a gray surface displays an ad for City Foundry STL, featuring images of takeout food, a QR code, and text promoting global cuisine and entertainment in one location.
A collage of vibrant Instagram posts featuring various foods, people holding dishes or drinks, and colorful restaurant interiors, showcasing a variety of cuisines and dining experiences.
A person holds a smartphone displaying a website for a gift card usable at 17 local kitchens, with various restaurant logos and a yellow Buy Now button visible on the screen.
Three Instagram posts announce City Foundry STLs recognition. Bold yellow and white text highlights being named two of Sauce Magazines best new restaurants of 2021, featuring photos of chefs and restaurant interiors.
People are walking and sitting at outdoor tables in a sunny urban courtyard, with a modern building and railings in the background. Some are eating, talking, or passing by, creating a lively atmosphere.
A black sandwich board sign displays City Foundry STL Upcoming Events, listing weekly game nights, trivia, night markets, and live music with dates and times, positioned on a sidewalk in daylight.