We Grew a Local Food Hall into a National Entertainment Destination
The Industry: Hospitality
The Client: City Foundry
City Foundry is a revitalized mixed-use space in St. Louis that integrates distinct facets of urban living – including dining, shopping, entertainment, and community. Originally a foundry and industrial space, it has undergone a transformation into a destination with national reach.
Our partnership with City Foundry began when it was in its early stages—a handful of local kitchens in a sprawling industrial space bursting with potential. City Foundry’s vision was grander than a traditional food hall – they aimed to build a nationally recognized destination where the best of the St. Louis food scene seamlessly fused with lifestyle offerings and entertainment. The next step was to demonstrate the viability of their plan to retailers and the public.
From web development to social media content, messaging to PR, and photography to signage, we crafted a comprehensive marketing strategy that amplified City Foundry’s identity, solidifying it as a monumental entertainment destination in St. Louis.
“Partnering with an agency has been a very large part of our success, and in particular it’s been amazing working with Experience Fresh. They’ve brought not just excellence to the execution of all the ideas that we’re coming out with, but also bringing us tremendous feedback on how we can be better in terms of communicating and programming all of the activations and all of the new things we’ve decided to do as a real estate firm. Their support has been one of the leading parts as to why we’ve been able to be successful and get our name out in St. Louis and nationally.”
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