We Built the Brand that’s Changing the Way Millions of Seniors Care

The Industry: Health and Wellness

The Client: EmpowerMe

EmpowerMe Wellness is driven by the relentless pursuit of opportunities to improve the lives of seniors. By bringing therapy, pharmacy, and primary care services together into one integrated model, they are transforming the healthcare experience in senior living communities nationwide.

EmpowerMe Wellness had a vision to expand the reach of their brand in alignment with their growth trajectory. Their model brings integration and cohesion into an otherwise fragmented healthcare system in senior care — encompassing therapy, pharmacy, and nurse practitioner services. Their vision was to create an overarching brand narrative that would showcase their company as the innovators that they are, and would support their ambitious expansion plan.

We took an immersive approach as their agency of record, embedding ourselves within their marketing team, delving into their day-to-day operations and building a brand from the inside out.

Together, we drove this transformation forward by rebuilding their website, providing production support, curating engaging storytelling content, and devising paid digital campaigns. In the duration of our partnership, EmpowerMe Wellness grew to become a leading healthcare company dedicated to senior living with expansive services across 30 states and over 20,000 beds. As a result of our partnership, they were able to expand from 50 communities to over 1000 coast to coast.

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