We Put the Spotlight on Investing in Small Town America

The Industry: Commercial Real Estate

The Client: MRP

MRP is a real estate investment and private equity firm with a humble but bulletproof strategy: focusing on high-traffic shopping centers adjacent to Walmart Supercenters in small towns.

Now the largest owner of Walmart Shadow Centers in the nation, MRP plays a key role in helping national brands thrive in small-town America through agile leasing and strategic property management partnerships. Our vision was to effectively communicate this story to distinct audience groups and position MRP as a premium, cost-effective option for professional, polished real estate services in small towns.

From a rebrand to web enhancements tailored per audience, we ensured that MRP’s authentic story and highly effective investment strategy was showcased effectively through a refined visual brand, strategic web updates, and engaging video storytelling.

Building on the relational aspect of MRP’s brand, our team delved into the heart of their strategy and story, creating engaging, relatable content for use across various platforms.

Services:

Brand Strategy
Video Production + Photography
Paid Media + Performance Marketing
Design Services
Art + Graphic Design
Organic Content
CRM Tracking
Brand Development

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