The Industry: Construction & CRE
The Client: Newground
NewGround International (NGI) is a 100 year old company with a rich history in creating transformative spaces across retail, hospitality, and corporate environments. Their mission is to empower financial “groundbreakers” to realize their boldest visions through innovative, branded spaces that turn heads and accelerate growth.
NewGround’s vision was to solidify their industry influence and thought leadership by relaunching their dynamic brand and reaching their ideal audience through modern performance media strategies. We crafted a comprehensive plan to showcase their groundbreaking vision and ethos of innovation through bold brand messaging and visual identity.
The outcome was a dynamic digital presence, including a redesigned website that reflects NGI’s visionary approach and provides an immersive user experience. We drive traffic to the website through digital ads targeted to specific segments of their audience, with customized messaging and UX to optimize conversions within each segment. Together, we created an elevated brand identity and digital strategy that works to showcase NGI’s ability to create immersive spaces that reflect a company’s identity.
Services: