We Built a Brand that Cares for the Caregiver

The Industry: Health and Wellness

The Client: TCARE

Powered by AI and human touch, TCARE supports caregivers through the complexities of caregiving to help health insurance plans, employers, and families experience better care.

TCARE has developed a valuable network of resources aimed at supporting seniors through their caregivers. This unique approach benefits everyone involved: seniors receive the care they need while remaining at home, caregivers avoid burnout, and insurance companies reduce costly hospital stays and long-term care expenses. TCARE needed to connect with these diverse audiences, clearly communicate their value, and prompt action.

To drive their growth, we created a measurable, omni-channel marketing strategy that showcased their authority and growth mindset while also highlighting their compassionate support for seniors and caregivers.

TCARE’s goal was to strategically position their agency at each stage of their growth, aligning marketing efforts with their startup status. They sought to refine their brand message to effectively reach all audiences. Experience Fresh’s partnership with TCARE not only addresses their unique startup challenges but also supports their ambitious growth. By offering comprehensive support, creating data-driven action plans, and enhancing caregiver engagement, TCARE is poised to be a trusted resource for caregivers and a valuable partner for insurance companies

Services:

Brand Strategy
Design Services
Art + Graphic Design
Email Marketing
CRM Tracking

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